Company News, New Products

Shiseido To Launch Ulé Skincare

Its first brand developed in Europe debuts May 2.

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By: TOM BRANNA

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After two years of research and development, Shiseido is set to launch Ulé skincare next month. The company calls the eight SKU lineup, “a prestige, conscious skincare line.” Ulé debuts next month.  The brand’s name comes from the Greek word “hyle,” which in French is pronounced “ulé,” and means the fundamental matter of all things. To maintain a “green” profile, Ulé relies on vertical farming to reduce water usage by 95% (versus traditional farming). Furthermore, the entire plant i...

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